SEBOR MARKETING SECURES CANONBAH BRIDGE WINE AGENCY - By Voon Miaw Ping

KUCHING:
Sebor Marketing and Services Sdn Bhd (SMSSB) has been appointed the sole agent for the Canobah Bridge Wine (CBW) range in Malaysia, from where it is hoped the brand will be able to penetrate and expand its market in Asia.

The Australian-based CBW's vigneron and principal, Shane McLaughlin said SMSSB was chosen as its agent here, because of its credibility, calibre and experience in the industry.

"I'm confident that SMSSB will be able to promote our wine range both in the local Malaysian market as well as the Asian market, in the near future. And this partnership between CBW and SMSSB also marks a significant start to bring and sell our product in this region," he said.

He was here for a week's visit to formally launch the sale of CBW's range and promote the products here.

Meanwhile, SMSSB's marketing executive, Jeffry Ng said that Kuching would be the first city in Malaysia and Asia to carry this brand name.

He foresees bright prospects for this brand in the local market and believes that CBW will be able to win the hearts of many wine lovers here.

"CBW's range is of distinctively fine quality, although it is still a very new winery (only about seven years). It will have a very good local market here, and we hope to promote it in Peninsular Malaysia soon," he said.

SMSSB brings in three of CBW's some seven varieties, which are the Ram's Leap Semillon Sauvignon Blanc 2000, Ram's Leap Shiraz 2001 and Canobah Bridge Shiraz Grenache Mourvedre 2000.

"These three varieties are amongst the most popular. Shiraz Grenache was Six of the Best selected in the Rhone style."

"Besides, these three varieties are the most suitable for the Asians palate and go well with Asian food," Ng added.